StarMap
The Challenge:
Visualizing
the relationships between customers and store locations; evaluating optimal
distribution networks; defining store trade areas and trade area overlap.
The Solution:
Spatial
Insights' StarMap application runs within MapInfo and
was designed to facilitate the visualization of geographically related,
point-based data. StarMap was inspired by end user
requirements, and has an easy to use, intuitive interface.
StarMap was designed for professionals
involved with market research, distribution studies, trade area analysis, and
location/allocation studies.
StarMap can help visualize:
·
distribution
centers and stores
·
stores
and customer locations
·
banks
and branch locations
StarMap is useful for:
·
market
research
·
visualizing
distribution networks
·
trade
area analysis
·
location/allocation
studies