Point2Point
The Challenge:
Understanding the geographic relationships between store and
customer locations can provide a valuable mechanism for determining store
patronage distance decay factors, for delineating the primary trade area, and
for determining the nth closest customers to a particular store location.
Commonly this evaluation is performed by mapping both the store and customer
locations, and measuring the distance to each customer for a given store. The
process can be time consuming, and to-date, there was no easy way to rapidly
evaluate proximity relationships between two different point data sets.
The Solution:
Spatial Insights Point2Point application was developed in
response to client driven projects that required the determination of
geographic relationships between stores and customer locations.
Using Point2Point, users can rapidly determine which
customers fall within a specified distance to a store, or model the distance
from the store to all customers. Point2Point also ranks each destination
location according to its distance from the store, and calculates a cumulative
percentile to facilitate primary trade area definition and analyses.
Point2Point allows you to:
·
determine primary trade areas
·
identify all customers within a specified radius
·
rank customer locations according to distance
from store location
· New Version of Point2Point works directly with your georeferenced .DBF files and MapInfo Tab files. The output is compatible with all desktop mapping and GIS systems. Required geocoded data in latitude/longitude decimal degrees.
· Specify your "Origin" and "Destination" files, filter results based on "Nth" closest or radius from origin.