TrendMap
The
Challenge:
Understanding the geographic
distribution of your customers provides a valuable mechanism for defining trade
areas, understanding your target demographic profile, evaluating site
suitability, quantifying trade area overlap, and delineating market
opportunities.
The
Problem:
Mapping customer locations using
simple point displays or standard thematic maps based on census geography does
not provide an accurate or realistic indication of the characteristics or
extent of trade areas.
The
Solution:
TrendMap allows you to:
·
map
accurate trade areas from geocoded customer surveys or POS data based on
customer density or revenue distribution
·
map
trends with any type of geocoded point data
·
map
customer density or revenue concentration
·
identify
and quantify the effects of trade area overlap and cannibalization
·
accurately
define demographic profiles of your customers
Using TrendMap's
easy to use tab-based interface, you specify the radii within which your data are
analyzed, optionally use distance decay functions and spatial filters to
eliminate outliers, specify the number of intervals and interval ranges. TrendMap comes with documentation and built-in help functions.
TrendMap works directly with your georeferenced customer data and imports MapInfo .TAB, .DBF,
.XLS, .MDB, Lotus(wk*), .mdb, paradox(DB), FoxPro(DBF), .TXT, and ASCII format
files.
TrendMap output format options include MapInfo
.TAB and .MID/.MIF, ArcView .SHP, and Atlas .BNA format files.