The Challenge:

Visualizing the relationships between customers and store locations; evaluating optimal distribution networks; defining store trade areas and trade area overlap.

The Solution:

Spatial Insights' StarMap application runs within MapInfo and was designed to facilitate the visualization of geographically related, point-based data. StarMap was inspired by end user requirements, and has an easy to use, intuitive interface.

StarMap was designed for professionals involved with market research, distribution studies, trade area analysis, and location/allocation studies.

StarMap can help visualize:

·         distribution centers and stores

·         stores and customer locations

·         banks and branch locations

StarMap is useful for:

·         market research

·         visualizing distribution networks

·         trade area analysis

·         location/allocation studies